Inaash is promoting Palestinian heritage and providing dignified employment for women in Lebanon's Palestinian refugee camps.
The Palestinian refugee community in Lebanon faces severe socioeconomic challenges. As the primary caretakers of their families, women are particularly vulnerable, as well as being subject to gender discrimination and violence. At the same time, Palestinian culture and tradition is fading.
Tapping into the growing global market for traditional handmade goods, Inaash works to promote Palestinian cultural heritage through the production of high-end traditional embroidery, and to create economic opportunities for women living in Palestinian refugee camps in Lebanon. Its network of highly skilled embroiderers produces beautiful handmade goods including apparel, home and fashion accessories that are sold across the world.
What’s Been Achieved with Alfanar’s Support
Alfanar has provided Inaash with a business planning package to help it identify new ways of cutting costs while modernizing its designs and exploring new marketing opportunities across the globe. The newly recruited General Manager has also modernised and revamped the existing strategy, product line and organisation. As a result, sales in 2016 have doubled compared to 2015.
Currently active in 6 of Lebanon’s 13 Palestinian refugee camps, Inaash aims to expand its reach to additional camps. They will seek to regularise and increase embroiderer incomes and expand their existing benefits by providing ancillary services likes eye-care and socio-cultural activities. Inaash will also setup a formalised training programme for embroiderers, expand their product line and venture into new markets.